Chairman of the supervisory board Porsche AG | For 70 years the name Porsche has stood not just for a brand, but for an attitude. “Right from the early stages our family and employees formed a coherent and authentic 'Porsche DNA,' which delivers a very honest driving experience. Our customers can sense this in every model. Anyone who gets into a Porsche will instantly recognise the brand, even blindfolded. Every model captures something of the iconic 911,” explained Dr Wolfgang Porsche. He was delighted to accept the title “Brand Personality of the Year” on behalf of all the Porsche employees who contribute every day to the company’s success.