Statement of the jury
For many years Atelier Brückner has shaped the spatial experience of brands in the automotive world. In so doing, the agency has realised projects for such global players as BMW, Hyundai and KTM, as well as the most varied of automobile museums around the whole world. The agency develops its worlds of experience under the motto »Form follows Content«, not only from a functional viewpoint, but also from that of the content of the respective task and brands involved. Interdisciplinary teams think outside the box and create impactful productions. Thence have arisen astonishing ideas, memorable concepts and impressive brand experiences, which set the benchmark in an international context.