The deadline for registration was May 9, 2018


You can request the announcement documents for 2019 here.

Automotive Brand Contest 2018
05 February 2018 Announcement Start of the application phase 2018
09 April 2018 Deadline Early Bird
09 May 2018 Closing date Application phase
24 May 2018 Jury session in Frankfurt am Main
June 2018 Notification of the jury's decision
02 October 2018 Award ceremony in the context of the Paris Motor Show
02 October 2018 Magazine Publication of the magazine
Costs and categories

Contest registration
per entry: 290.00 € 

Early bird rate
till 09 April 2018: 240.00 €

Organizational allowance for the product handling in the jury meeting:
Digital entries, Presentation charts DIN A2 (max. 4 items) – 90.00 €
Size S: Length/width/height of product 1 m maximum, and weight up to 10 kg – 90.00 €
Size M: Length/width/height of product 2 m maximum, and weight up to 100 kg – 190.00 €
Size L: Length/width/height of product over 2 m each and weight over 100 kg (vehicles excepted) – 290.00 € Size XL: Vehicles or presentation a vehicle – 690.00 €

Winner fees:
»Winner« –  2,190.00 €
»Best of Best« – 2,790.00 €
Special categories – 4,800.00 €

All prices are per entry and are subject to the statutory VAT. Submission of registered entries to the judging procedure is subject to the receipt of payment.



  • Contest categories
  • Exterior Premium Brand

    Vehicle design in all classes, commercial vehicles (trucks, vans, caravans, motor homes, etc.), design refinement

  • Exterior Volume Brand

    Vehicle design in all classes, commercial vehicles (trucks, vans, caravans, motor homes, etc.), design refinement
  • Interior Premium Brand

    Cockpits, instruments, airbags, panelling, seats, colour & trim, etc.
  • Interior Volume Brand

    Cockpits, instruments, airbags, panelling, seats, colour & trim, etc.

  • Parts & Accessories

    Wheels, tires, wheel rims, technical accessories, trailers, light design, materials, components, special features, luxury accessories (watches, sunglasses, luggage etc.), sports articles, outdoor-/leisure articles, clothing, fan articles, etc.
  • Mobility

    Autonomous driving, studies, car sharing models, mobility concepts, mobility services, drive technologies, safety concepts
  • Concepts

    Concept cars (exterior/interior), concept products in all fields
  • Connectivity

    Driver assistance, networking, content, services, car-to-X-communication, telematics, antennas, navigation, audio, video, multimedia, infotainment, etc.
  • Brand Design

    Brand corporate design, company corporate design, typography, modifications, relaunches, new corporate design strategies, etc.
  • Campaign

    Advertising campaigns, TV commercials, promotion films, print advertising, flyer, posters, catalogues, brochures, mailings, etc.
  • Corporate Publishing

    Books, annual reports, promotion films, brand magazines, magazines, calendars, service manuals, etc.
  • Digital

    Websites, social media, innovative measures, banners, trailers, online publications, newsletter, web specials, digital advertisements, interfaces, vehicle diagnostics, etc.
  • Architecture

    Corporate architecture, museums, trade fair presentations, exhibitions, showrooms /concept stores, presentation systems, service stations, service station equipment, etc.
  • Events

    Customer events, roadshows, employee events, incentives, etc.
  • Motorcycles

    Vehicle design for motorcycles, scooters, quads, e-bikes, pedelecs, etc.
  • Special categories
  • Innovation of the Year

    Award for innovative brand and technology concepts and their consistent implementation in design
  • Team of the Year

    Award for the design team of the year for innovative and consistent brand design
  • Brand of the Year

    Award for the consistent and efficient appearance of the brand
  • Agency of the Year

    Award for the agency’s outstanding achievements in the development and implementation of all measures of relevance to the brand

The Jury 2018

Dr. Saskia Diehl

Managing Partner GMK Markenberatung | Dr. Saskia Diehl studied Psychology and Business Studies, and gained a doctorate at the Institute for Brand and Communication Research while at the same time working as a strategy consultant. Her publications include various articles on emotional brand management, and she is also a lecturer in Consumer Behaviour and Neuromarketing at the EUFH in Cologne. At GMK Markenberatung, Diehl has supported numerous international clients with the efficient management of their brands and brand portfolios – from brand strategy to implementation, and on to long-term brand controlling.

Richard Gaul

Communications Consultant and Stakeholder

- Journalist „Manager Magazin“, „DIE ZEIT“,
- Head of Corporate Affairs BMW in Munich (23 years)

- Consultant in Berlin,
- Senator and Consultant of the Executive Committee acatech (National Academy of Science and Engineering);
- Member of Senate of the Federal Association for Economic Development and Foreign Trade;
- Senior Counselor at the American Academy, Berlin;
- Member of the Supervisory Board of Mediatenor, Zürich;
- Chairman Innovation Board of milani design & consulting AG, Zürich;
- Member of the Supervisory Board of Kolibri Power Systems AG, Berlin (new battery technology);
- Member of the Public Affairs Committee of the German Association of PR

Andrej Kupetz

General Manager German Design Council

Andrej Kupetz has been General Manager of the Rat für Formgebung/German Design Council in Frankfurt/ Main since 1999. He studied industrial design, philosophy and product marketing in Berlin, London and Paris. In 1997, after various positions in design management and university liaison, Andrej Kupetz joined German Railways (Deutschen Bahn AG) where he was responsible for brand management in the DB Group and for the implementation of various corporate-design processes.
Kupetz is member of the advisory board of the Design Management Institute Bosten. Since 2011 Kupetz has been a member of the higher education council of the Hochschule für Gestaltung Offenbach/Main. That same year the European Commission appointed him to the European Design Leadership Board.

Jürgen Lewandowski

Freelance Author and Journalist

After graduating in German and English Studies, Jürgen Lewandowski began his career at auto, motor und sport. From autumn 1977 he headed the technology section of the magazine hobby, before moving to Munich in 1979 to work for the Süddeutsche Zeitung newspaper until the end of 2000 as head of the “Auto and Transport” section. Since then he has worked as adviser to the Ganske publishing group and publisher Jahreszeiten Verlag in Hamburg and as an author and correspondent for several publications worldwide, including the Swiss Sunday newspaper NZZ am Sonntag, RAMP and TVdirekt. He is also involved in creating auto-related films for the television channel of the NZZ newspaper. Furthermore, he has been Chief of the Selecting Committee for the Schloss Bensberg Classics since 2009 and, as such, is responsible for the annual selection of the 45 Concours vehicles.

Prof. Andrea Lipp-Allrutz

Vice-dean, Transportation Interior Design, Hochschule Reutlingen

Andrea Lipp-Allrutz studied Product Design at the Burg Giebichenstein University of Art and Design Halle. After graduating in 1991, she worked initially at Bombardier Transportation in Berlin and then at IFS Designatelier, also in Berlin. From 2001 to 2006, Lipp-Allrutz was head of design interior at Neoplan Bus. Since then she has worked as a freelance designer for MAN Truck & Bus, as well as for Viseon Bus. Since 2006 Andrea Lipp-Allrutz has been Professor of Transportation Interior Design at Reutlingen University; in 2010 she was appointed Head of Department.

Submitting contest entries

Original products, models, presentation charts or digital media can be entered for the contest. A brochure can be enclosed with the original product, in which the product is described in depth. For construction reasons entries cannot be mounted on the wall or ceiling. Please supply batteries or bulbs where necessary. When submitting presentation charts, please send firm DIN A2 cardboards (max. 4 pieces), in order to ensure a good presentation in front of the jury.

All entries and packaging must be clearly marked with the product ID allocated during the registration procedure. Entrants bear the costs and all risks for delivery and collection of the registered items. Objects are to be delivered in transport-safe and re-usable packaging. The German Design Council will not accept any liability for possible damage incurred during delivery or collection and recommends that entrants take out the relevant insurance. Please note the varying addresses for delivery/collection and observe the delivery deadlines.

  • Dates
  • Deadline early bird: 09 April 2018
    Closing date: 09 May 2018
    Jury session: 24 May 2018
    Notification of jury’s decision: June 2018
    Award ceremony: 02 October 2018 in the context of the Mondial de l'Automobile Paris
  • General
  • Who is eligible to enter for the competition?

    All companies in the automotive and supply industries, design and brand agencies, and imported marques are invited to take part.
  • How much does it cost to enter?

    Registration fee:
    Early bird rate: 240.00 €
    afterwards: 290.00 €

    Organizational allowance:
    Digital submissions, Presentation charts und submissions of
    size S: 90.00 €
    size M: 190.00 €
    size L 290.00 €
    size XL 690.00 €

    Winner fees:
    »Winner«: 2.990.00 €
    »Best of Best«: 2.790.00 €
    Special categories: 4.800.00 €

  • What must I submit for the competition?

    1. Register online under
    2. The product/the project must be submitted (Original products, models, presentation charts or digital media)
  • Which advantages will be made available to the winners?

    • Label
    • Publication
    • Specimen copy of the publication
    • Online gallery
    • Winner’s certificate
    • Winner's medal
    • PR package
    • Attendance Winner dinner
  • Online-Registration
  • Can I save partially completed entries in the database?

    Yes, you can save the data at any stage.
  • When is my registration of the proposed products contractually binding?

    When you have filled in all the relevant product data please in the database 'My Design Council' (MDC) click on the 'Submit Product' button. At that point the agreement is binding and the product is deemed to have been formally submitted. You cannot make any changes beyond this point.
  • How many products can I register?

    In principle, there is no limit to the number of products that can be submitted. Please note that there is a registration fee for each submission and a winner fee for each product that is selected for an award.
  • Award ceremony
  • When and where will the award ceremony take place?

    The award ceremony of the Automotive Brand Contest will take place in Paris in the context of the Mondial de l'Automobile on 2 October 2018.