This award is unique

The Automotive Brand Contest is the only neutral, international design competition for automobile marques
and in just a short period of time, has emerged as an worldwide important event in the sector. With the
competition, the German Design Council honours outstanding product and communication design and draws
attention to the fundamental importance of brand and brand design in the automotive industry. In this
context, the focus is on the integral and consistent use of the brand across all media and products.
In 2016, the winners have been presented with their awards on the occasion of the Salon Mondial de l'Automobile in Paris. Accompanied by a wide-ranging PR and communication campaign, the unrestricted use of the winner labels, as well as bespoke media concepts created for the winners, the Automotive Brand Contest 2016 will enable international media presence that is highly effective in terms of marketing.

The award ceremony of the Automotive Brand Contest

The award ceremony of the Automotive Brand Contest

The 2016 Automotive Brand Contest ceremony was held on 29 September 2016 in Paris. The Paris Motor Show provided the perfect occasion for the event, featuring big names from the automobile industry.

Impressions of the jury session 2016

“Nowadays car designers are not only working on a vehicle project, but on a whole world around it. This is why it is fundamental to award their multitasking team work.”

Richard Gaul