This award is unique

The Automotive Brand Contest is the only neutral, international design competition for automobile marques
and in just a short period of time, has emerged as an worldwide important event in the sector. With the
competition, the German Design Council honours outstanding product and communication design and draws
attention to the fundamental importance of brand and brand design in the automotive industry. In this
context, the focus is on the integral and consistent use of the brand across all media and products.
In 2017, the winners will be presented with their awards on the occasion of the International Motor Show (IAA) in Frankfurt/Main. Accompanied by a wide-ranging PR and communication campaign, the unrestricted use of the winner labels, as well as bespoke media concepts created for the winners, the Automotive Brand Contest 2017 will enable international media presence that is highly effective in terms of marketing.

The jury session of the Automotive Brand Contest has taken place in Frankfurt/Main on 25 April 2017.

“Brand and design have been the number one reason for purchase in the automotive world for many years. In times of digital transformation they also provide crucial guidance and form the framework for groundbreaking innovations, which the automotive industry so urgently needs. As the most important award in the industry, the Automotive Brand Contest honours the year's best international brand and design achievements and offers brand-makers and designers an outstanding media platform.” 

Hans Meier-Kortwig