This award is unique

The Automotive Brand Contest is the only neutral, international design competition for automobile marques and in just a short period of time, has emerged as an worldwide important event in the sector. With the competition, the German Design Council honours outstanding product and communication design and draws attention to the fundamental importance of brand and brand design in the automotive industry. In this context, the focus is on the integral and consistent use of the brand across all media and products.

In 2017, the winners were presented with their awards on the occasion of the International Motor Show (IAA) in Frankfurt am Main. Accompanied by a wide-ranging PR and communication campaign, the unrestricted use of the winner labels, as well as bespoke media concepts created for the winners, the Automotive Brand Contest 2017 has enable international media presence that is highly effective in terms of marketing.

The award ceremony 2017

The 2017 Automotive Brand Contest ceremony was held on 12 September 2017 in Frankfurt am Main. The 67th Frankfurt International Motor Show (IAA) provided the perfect occasion for the event, featuring big names from the automobile industry.

The jury session took place in Frankfurt am Main on 25 April 2017.

“Brand and design have been the number one reason for purchase in the automotive world for many years. In times of digital transformation they also provide crucial guidance and form the framework for groundbreaking innovations, which the automotive industry so urgently needs. As the most important award in the industry, the Automotive Brand Contest honours the year's best international brand and design achievements and offers brand-makers and designers an outstanding media platform.” 

Hans Meier-Kortwig