70 Jahre Porsche Sportwagen
Statement of the jury
Porsche celebrated 70 years of Porsche sports cars in 2018. Considering a brand history full of myths, adrenaline and records, that sounds positively down-to-earth – but also very much like the brand’s inimitable DNA. He wanted to design a totally neutral car, F. A. Porsche said about the 911. He failed to do so. To this day, no other vehicle creates such positive emotions as the physical brand essence of the company. What is great is that the Porsche engineers and designers manage to transfer this brand essence to every new model series: every Porsche is a racing car for everyday use – and remains so even in the electric era. Congratulations on being »Brand of the Year«.