Mercedes-Benz in der Social-Media-Champions-League
Description
First brand with more than one billion »Likes« on Instagram. Over 6.9 billion cross-platform contacts. The »Social Media Champions League« is where the brand with the iconic star is to be found. For more than ten years Mercedes-Benz has been including social networks into its corporate communication structure. As a global player, confident and modern appearance is as much part of it as a digital pioneering approach.
Winner
Digital
Client
Daimler AG
Design
Oliver Schrott Kommunikation GmbH
Elbkind Reply GmbH