The new Kia ProCeed – Bold Move
Statement of the jury
With its website, Kia shows how to communicate with design-aware trendsetters in the contemporary digital environment. A world away from old-school scroll-and-click, the user is sent on a journey of discovery by the combination of the latest 3D modelling technology with outstanding product photography, never losing sight of the car. The user is thus captivated by his product highlights in a completely new and differentiating way.