TRATON – IAA NFZ 2018
TRATON is the new, cross-cutting brand of MAN, Scania, Volkswagen Caminhões e Ônibus and RIO. The claim of the newly established, modern company is the focus of communication: TRATON – Transforming Transportation. Accordingly, the classic exhibition stand is transformed into an architectural experience and eye-catcher. As umbrella and driving force, the brand TRATON is consequently transferred into the stand design. Changeability, openness and exchange form the essence of the communication.