Porsche – IAA 2017

Porsche – IAA 2017

Description

Porsche is unique. As a brand. As a legend. Therefore, a unique concept of visual communication had to be developed. A concept that in times of digital transformation embraces the subjects »performance«, »digitalization« and »tradition«. A concept that is always present, be it in architecture, media screenings, the exhibits or graphics – the »Code of Performance«.

Winner

Architecture and Events