smart Hausflur-Plakat

smart Hausflur-Plakat

Jury statement

Standing out from the crowd in the advertising jungle is not an easy task. The Berlin advertising agency Strachwitz&Gerhard optimierte Werbung GmbH has achieved this by way of an attention-grabbing out-of-home campaign. For Smart Ready to Drop, they developed a campaign that became the talk of the town in the form of posters resembling handwritten messages from neighbours, hung in Berlin’s hallways – an unusual campaign, just as unusually implemented and tailored to the Smart brand. The campaign, the agency, and its unconventional ideas all helped to win over the jury!

Best of Best

Campaign