Audi HoloLens Experience
As a way of enhancing people’s experience of the product during the Audi A5 market launch, we gave potential customers an opportunity to explore the car using the Microsoft HoloLens technology. In adding virtual and interactive content, it was the first time we used mixed reality at an automotive retail event. We created an innovative and immersive presentation of product and feature highlights. Guests were able to discover the new model in ways that are usually only possible during a test drive.