Continental "SensePlanAct"

Description

With more than 40.000 specialists worldwide, the Chassis & Safety Division of Continental works on different automotive components that capture the driving situation, calculate possible reactions and initiate them directly. With the campaign, we visualise the networking process – “SensePlanAct” – through the “Golden Thread”. The highlight: the golden thread not only networks components, but also all employees worldwide. Therefore, it stands for a comprehensive and close cooperation between the different locations. All countries were able to realise their own plan of measures and activities through a multimedia toolbox. The very special highlight was the performance of the artist Debbie Smyth on the largest motor show worldwide – the IAA.