Electric Future

Electric Future

Description

Sustainability is causing car manufacturers to rethink. It demands new ideas. With the orga­nizational independence of a new brand, the Group is reacting to the rapidly changing requirements for vehicle drives. The powertrain division was spun off into a new brand: Vitesco Technologies. A developer and manufacturer of drive technologies with 7.7 billion euros turn­over in 2018, 40,000 employees and 50 locations worldwide – and a new holistic brand design. Casefilm: vimeo.com/401278271

Winner

Brand Design

Company/Client

Design