BMW Motorrad Kooperationsmarkenauftritt
Description
The Mediterranean coast offers motorcycle enthusiasts an extraordinary riding fun. Since September 2019 there is another highlight in Montpellier which makes the hearts of bikers beat faster. In close cooperation with BMW Motorrad, we developed an experience concept that makes the »Make Life a Ride« experienceable with all the senses. The appearance includes the showroom with a cooperation brand appearance, restaurant, coworking space with museum as well as a barbershop.
Winner
Brand Design
Company/Client
BMW Motorrad
Design
BECC Agency GmbH