Audi Data Driven Kampagne

Audi Data Driven Kampagne

Description

With the Audi Discovery Days, a trade campaign was implemented for the first time whose creation was entirely based on data. Not only the traffic increase of 150 % or a conversion rate of 50 % were decisive for the success of the campaign, but also the efficiency of the entire campaign mechanics. Thanks to a campaign based on market research data, sales figures, previous year’s figures, configurations and buyer behaviour, no A/B testing was necessary.

Winner

Digital

Company/Client

Design