Statement of the jury
With this campaign, MAN demonstrates how focused, brand typical and simultaneously emotional B2B communication works: Under the mission statement »Simplifying Business« a campaign, focusing on the truck driver and his needs, was developed. It demonstrates convincingly how MAN simplifies the hard work of its customers. The insights into the day to day life of a truck driver are sympathetically and realistically shown. It’s nice to see that the theme of simplicity also seems to be the maxim for the development of the new truck generation and MAN service. A campaign derived from the brand essence. Here MAN outshines some of the car brands.