Statement of the jury
In the 3000 m2 KTM Motohall, visitors can experience the »Orange Spirit« of the world famous sports motorcycle brand. Along a route through the building, visitors are presented with the company’s history, brand values and more than 100 motorcycles. The »Heroes of Racing« are the highlight of the exhibition; replicas of the KTM brand’s best-known motorcycle racers, integrated into a dynamic 360° projection. Through the use of integrated state-of-the-art technology, the KTM brand is brought to life in a playful, experiential and informative way. The overall picture is rounded off by its clean and aesthetically pleasing presentation. A very successful staging, typical of the brand, incorporating the widest variety of experiential dimensions.