Hyundai – Design your own world 2019
Statement of the jury
Hyundai presents its version of autonomous driving at CES: the staging developed by ATELIER BRÜCKNER is surprising and fascinating at the same time. The focus is not on the company’s technological competence, but on the question surrounding the added value that autonomous driving offers people. In glass cocoons featuring multimedia equipment, the visitors are taken on a trip into the future of driving in a virtual cockpit. The message is convincing: driving time is turned into valuable time that can be organised at will.