The New Aero CI
Branding and design for a new line of high-performance wheels for Tesla’s Model S. The logo has been developed out of a circle so that it can be placed onto the centre hub caps of the wheels. It consists of the overlaying letters t, n and a. Alternatively, the letters can also be drawn apart. The underlying grid is used in an exploded view, creating patterns and a sense of dynamic movement. Together, the three elements create a versatile construction kit for creating branded materials.