70 Jahre Porsche Sportwagen: »We love the way you are« und »Keep on running«

70 Jahre Porsche Sportwagen: »We love the way you are« und »Keep on running«

Statement of the jury

When the object is to create new words, time and time again, publishers, and the movers and shakers behind them, ensure that there are surprises – in this way, the term »Magalog«, under which ramp.space launched its two volumes »We love the way you are« and »Keep on running«, created confusion. The explanation: »Magalog« is a portmanteau of »magazine« and »catalogue«. The two volumes joined together in a single slipcase are intended to meet the demands of a catalogue, the content of which, in accordance with the criteria of journalism today, should be reviewed in a modern and contemporary way. The publisher adds: »Because Porsche doesn’t just define itself through myth and the past, it is precisely these two magazines that should combine the act of looking into the past with the present and the act of looking ahead in a fresh way.« And this is all done »with style, creativity and bravery in equal measure«. The jury can only agree with this assessment.

Best of Best

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