This award is unique


The Automotive Brand Contest is the only neutral, international design competition for automobile brands and has emerged as an worldwide important event in the sector. With the competition the German Design Council honours outstanding product and communication design and draws attention to the fundamental importance of brand and brand design in the automotive industry. In this context the focus is on the integral and consistent use of the brand across all media and products.


The winners of the Automotive Brand Contest will be presented on the occassion of the Salon “Mondial de l’Automobile” as part of a festive awards ceremony on 29 September 2020. The Salon „Mondial de l’Automobile“ is one of the most important international automotive shows.
Accompanied by a wideranging PR and communication campaign, the unrestricted use of the winner labels, as well as bespoke media concepts created for the winners, the Automotive Brand Contest 2020 will enable international media presence that is highly effective in terms of marketing.

The award ceremony 2018 in Paris | Photo credit: Manuel Debus
The jury session took place in Frankfurt am Main on 22 May 2019. Pictures: Nils Burock

“Brand and design have been the number one reason for purchase in the automotive world for many years. In times of digital transformation they also provide crucial guidance and form the framework for groundbreaking innovations, which the automotive industry so urgently needs. As the most important award in the industry, the Automotive Brand Contest honours the year's best international brand and design achievements and offers brand-makers and designers an outstanding media platform.”

Hans-Meier Kortwig

Media partner

WundV - Medienpartner des Automotive Brand Contest ramp space - Medienpartner des Automotive Brand Contest